The Marketing Measurement Checklist

As everyone knows (or at least should), having metrics and the process to measure it, is a crucial step towards having good results on your online campaign.

Without measurement, there can't be optimization - which will lead to failure.

The infographic below addresses this:

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Anatomy of a Perfect Marketing Dashboard

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How Marketing Execs are adapting to Online Tools

Given todays technology, companies are also evolving and adapting to what these new gadgets and online tools can bring to the company.

More and more, they are using online tools to get more efficient on their work and communications.

This infographic below goes into this:

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Going Mobile with Small Business

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KickStarter - The King of Crowdfunding

Crowfunding keeps growing and getting more and more attention worldwide.
Kickstarter is one of the biggest (if not the biggest) crowdfunding platforms.
Here are some numbers.
You can find more on Statista Infographic here.

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Apponomics

The world of mobile apps is growing and growing.
The following infographic brings some interesting info on this market and how things are going and where they are heading.

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Mobile Dependence in Business Travel

Mobile is everyone, this we already know.
But more and more, travelers are going around with their gadgets, be that the smartphone, tablet or other.

Check out the infographic below, by PC Housing, for more info on this.

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The Pinterest (P)Infographic

As everyone knows, Pinterest is the new rising star in terms of social media.
Many have already started using it and brands are starting to make campaigns there.

Here's an interesting infographic on some tips to have a good presence there.

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Instagram by the Numbers

A lot has been said about Instagram and the reasons that made Facebook buy it.
Here are some facts on the application and its amazing numbers and rise.

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The Digital Marketer History

This is a very interesting infographic on the evolution of the digital marketer.

Since 2001, how it has evolved and the characteristics it has.

Check it out:

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How Mobile is affecting world travel

As we all know, technology is affecting our day-to-day lives in many ways.
One of them is our traveling habits.
Especially mobile is more and more allowing us to access all we need on the spot, in order to have a relaxed vacation - after all, that's the purpose of it, right?

The online is also helping, allowing people to have access to ways to plan their vacations and read other people's experiences in those places, as well as know of new traveling trends - such as couchsurfing.

Check this Infographic for more info:

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Website Testing: Move Beyond the Landing Page - Infographic

Website development is quite complex.
Definitely, one crucial part is the testing - if it isn't done correctly you may be airing something with errors and mistakes.
Nothing is worse for a brand/company than having an unprofessional site, especially in ecommerce, where you can even lose money.

Pay attention to the details.
 

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